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STARTUP NEUROSCIENCE WEEKLY

Weekly deep dives into the neuroscience of entrepreneurial peak performance.

I’ve helped 1000+ entrepreneurs raise over $1 Billion in venture capital through evidence-based entrepreneurship coaching and training. → 📈 Entrepreneurial Peak Performance Coach | 🧠 Neuroentrepreneurship & Flow Training | 🚀 4x founder (2 exits) | 🌊 Whitewater Athlete

Neuroaesthetics

Neuroaesthetics and Ramachandran's Eight Laws (for Product Design)

Follow me on: Introduction Neuroaesthetics is an interdisciplinary field that combines neuroscience and aesthetics to understand how our brains perceive and appreciate beauty. It explores the neural mechanisms behind our responses to art and design, providing critical insights into why certain visual experiences are universally appealing. For entrepreneurs, a basic understanding of neuroaesthetics can offer frameworks and tactics that enhance user engagement, customer satisfaction, and the...
23 days ago • 19 min read

The Neuroscience of Entrepreneurial Willpower

View in browser here. What is Entrepreneurial Willpower? Have you ever wanted something so badly that you threw everything you had at it, only to feel like your reserves of determination and effort were running dangerously low? This isn’t a sign of weakness or a lack of motivation but a complex interplay between our beliefs, our motivations, and perhaps most importantly, our neurobiology. These feelings of willpower depletion are particularly present in entrepreneurs despite the great...
2 days ago • 17 min read

The Neuroscience of Sales: 18 Brain-Based Tactics for Selling Success

View in browser here. Introduction I was inspired to write this piece after a recent coaching session with a startup founder. During our discussion about their planned use of funds for their upcoming seed round, the founder mentioned his desire to hire a salesperson because he’s “not good at sales”. This mindset is highly problematic, particularly in an early-stage startup where no one else has the ability to sell like a founder can. No one understands the problem, knows the customer, or...
16 days ago • 26 min read

The Science of Entrepreneurial Risk-Taking Behavior

I. Introduction As entrepreneurs, we understand that risk is the essence of innovation. Without it, there are no breakthroughs, no market disruptions, and no exponential growth. By grasping the science behind risk-taking, we can elevate our decision-making from instinctual to informed, intuitive to mechanistic, giving us a strategic edge in navigating the uncertainty of the entrepreneurial journey. This article sets out to do just that, exploring the neurobiology, psychology, influences, and...
30 days ago • 23 min read
The Aging Brain of an Entrepreneur

The Aging Brain of an Entrepreneur

Introduction Yesterday, I celebrated my 50th birthday, which prompted me to reflect on my 25-year journey as an entrepreneur. Over the years, I’ve undoubtedly experienced changes in my cognitive abilities. While my processing speed may have slightly declined, I’ve noticed improvements in recognizing patterns, predicting changes, and the ease at which I can transition between detailed analysis and big-picture thinking. These changes (and my birthday) sparked my curiosity about how the brain...
about 1 month ago • 11 min read
The Neuroscience of Customer Retention & Loyalty

The Neuroscience of Customer Retention and Loyalty

Did you know... 65% of a company’s revenue comes from the repeat business of existing customers. (SmallBizGenius) A 5% increase in customer retention correlates with a 25% increase in profit. (Bain & Co) It’s 5-25x more expensive to acquire a new customer than to keep an existing one. (HBR) Your chances of selling to a new customer are between 5% and 20%, whereas that chance rises to 60% or 70% for existing customers. (Forbes) It's crazy to think that it's already been fifteen years since I...
about 1 month ago • 16 min read
Neuroentrepreneurship and Flow Essentials Modules

Special Edition: Some BIG NEWS!!!

PLEASE READ:If you are interested in learning more, simply email “INTERESTED” to coaching@gerritmcgowan.com and I will send you a link with more information and schedule an introductory call to discuss in more detail. As some of you may know, I’ve spent the past 11 years trying to unpack how I went from a high-level athlete to complete burnout in less than three years. When I started building Kula.com in 2010, I was in great physical shape, full of energy, and feeling healthy and emotionally...
about 2 months ago • 8 min read
The Neuroentrepreneur's Guide to Designing a Brain-Friendly Workplace

The Neuroentrepreneur's Guide to Designing a Brain-Friendly Workplace

In today's fast-paced, competitive business environment, entrepreneurs continuously seek innovative strategies to optimize company performance and foster productivity and well-being among employees. A critical yet often overlooked element is the design of the physical work environment. Neuroscience research highlights the profound impact office environments can have on the human brain, particularly regarding stress levels and cognitive function. Workplace stress, affecting millions worldwide,...
about 2 months ago • 12 min read
A Neuroentrepreneur Startup Equity Story

The Cognitive Neuroscience of the Startup Equity Story

The Neuroentrepreneur Storyteller-in-Chief In our increasingly quantitative world, the ability to craft a great story seems like it’s almost a dying art form. Yet science shows us how stories that connect with their audiences, build trust, and create buy-in are as much about narrative as they are about content. In my 20 years of working with startups, I’ve seen completely untethered businesses with charismatic storytellers raise unexpectedly large amounts of seed capital. Meanwhile, lots of...
2 months ago • 9 min read

Wired to Wait: The Neuroscience of Procrastination

Hey folks, It's a busy week here at the HQ, with three speaking engagements over the next three days. Toss in the Easter holiday weekend, family visiting from out of town, and a six-week-old baby at home (note: the BEST use of my time), I simply didn't have the bandwidth to create my usual longer-form newsletter. But I did take some time to explore a a topic that feels rather front of mind as I roll into this busy week - procrastination. Procrastination is a universal experience, whether it...
3 months ago • 5 min read

I’ve helped 1000+ entrepreneurs raise over $1 Billion in venture capital through evidence-based entrepreneurship coaching and training. → 📈 Entrepreneurial Peak Performance Coach | 🧠 Neuroentrepreneurship & Flow Training | 🚀 4x founder (2 exits) | 🌊 Whitewater Athlete

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